Where’s the money?
Where are sales, margin or commercial opportunities being missed?
The Money Gap Method™
There’s money in your business. You’re too close to see it.
For established businesses that sense there is more money or opportunity in what they have already built. This is one focused way I apply my commercial thinking.
The starting point
You may not need more leads.
You may need to look differently at the customers, relationships, expertise, offers and assets you already have. I step outside the day-to-day noise, spot the gaps and help you choose what is worth acting on.
Book a Money Gap Conversation ↗The first 20-minute conversation is free. We’ll discuss whether further work makes sense.Three useful questions
Simple questions. Serious answers.
What have you already got?
Customers. Relationships. Expertise. Reputation. Offers. Data. Partnerships. People.
What’s getting in the way?
Complexity, weak follow-up, pricing, capacity or decisions no one has had space to make.
Where I look
The money gap is often inside what you already have.
In established businesses I’ve identified commercial opportunities in expertise, offers and audiences that were already there. The work is to decide what is real, what is worth pursuing and how to turn it into a clearer route to revenue.
Existing customersWhere repeat business or follow-up has fallen through the cracks.
Offers & expertiseWhere the value is strong but the route to buy is unclear.
Relationships & assetsWhere something useful has been built but is barely being used.
Ways to start
Start with the business in front of us.
Money Gap Map
An outside commercial look at where money may be missed, what is underused and which opportunities deserve action first.
£495Discuss the Map ↗The introductory conversation is free. The Map is £495 if we agree it is the right next step.Executive Money Gap Diagnostic
A bespoke look across multiple offers, revenue streams, customers or teams. We agree the scope around the decisions the business needs to make.
Bespoke scopeDiscuss a diagnostic ↗The initial conversation is free and without obligation.After the diagnostic
What happens next?
Sometimes you will have what you need to act independently. Sometimes there is a bigger commercial opportunity. Where it makes sense, I can stay involved through a focused project or ongoing advisory work ↗. The first job is to see the gap clearly.
The Money Gap Method™
Your next opportunity may already be inside the business.
Let’s take a proper look.
Book a Money Gap Conversation ↗The 20-minute conversation is free.