Where’s the money?
Where are you missing revenue, margin, sales or commercial opportunities?
Book a conversationCommercial strategy for established founders and growing businesses
There’s money in your business.You’re too close to see it.
You may not need more leads, more content or another complicated growth strategy.
I help established founders and growing businesses uncover the missed revenue, underused assets, relationships and opportunities already sitting inside the business—then work out what is worth doing something about.
The Money Gap Method™
25+ years in sales, business building, leadership, strategy and growth.
Where’s the money?What have you already got?What’s getting in the way?
25+ years in business£1.2m monthly sales leadershipBusiness builderTEDx curatorAward-winning consultant
01 / The real problem
You may not have a lead problem.You may have a money gap.
Money gets missed when the offer is hard to buy, past customers are forgotten, warm conversations stall, useful assets sit unused or the value is hidden behind too much complexity.
The Money Gap Method™ gives you the outside commercial perspective to see what is already there—and decide what deserves action now.
02 / The Money Gap Method™
Three questions. Commercial clarity.
We look at the business you already have before assuming you need to build something new.
What have you already got?
Customers. Relationships. Expertise. Reputation. IP. Offers. Data. Partnerships. People.
What’s getting in the way?
Complexity. Poor follow-up. Confusing offers. Pricing. Capacity. Decisions. Or simply being too close to the business to see it.
03 / Why me?
I haven’t learned business from a textbook. I’ve spent decades inside it.
Before The Money Gap Method™ had a name, I had spent more than 25 years selling, building businesses, leading teams, managing customers and being responsible for the number at the end of the month.
Earlier in my career, I led a geographically dispersed sales team of 45–55 people generating approximately £1.2 million in holiday sales every month.
I later built and led my own 7,000 sq ft business with a multidisciplinary team of 26, responsible for sales, marketing, people, customer experience, operations and commercial performance.
Since then I’ve worked alongside founders and entrepreneurs helping them make clearer commercial decisions, position what they do, create stronger offers and turn opportunities into revenue.
My speaking and TEDx work added another layer: listening, questioning, challenging assumptions and seeing the thing someone standing inside their own business can no longer see.
That combination became The Money Gap Method™.
I’m not here to tell you to post more, work harder or build another funnel.I’m here to help you see what you already have differently.
04 / What this looks like
Real businesses. Real commercial opportunities.
01£15,300project and contracted retainer value
Expertise that was already there—made easier to buy.
One expert-led business already had the knowledge, credibility and capability. The gap was in how that expertise was positioned, packaged and taken to market.
By reshaping the commercial proposition and creating a clearer route to buy, the work resulted in:
£4,800 project value+£1,750 per month × 6-month retainer
The breakthrough wasn’t simply finding more leads. It was making more money from expertise and opportunity that already existed.
02≈500membership opportunities hiding in plain sight
A valuable audience that had never been systematically invited to buy.
An established business network had already built the difficult part: an audience, relationships, past attendees, a membership proposition and trust.
But around 500 existing and previous contacts had never been systematically taken through a clear membership conversation.
≈ £500,000headline opportunity pool at a £1,000 annual membership—before realistic conversion.
The work now is not simply writing a sales script. It includes:
- Segmenting and prioritising the existing audience
- Strengthening the value proposition
- Creating an incremental invitation and follow-up strategy
- Using events and existing relationships as conversion opportunities
- Improving the commercial pathway into membership
- Creating a repeatable reactivation process rather than occasional selling
The revenue is still being worked through. But the opportunity was already there. It simply hadn’t been seen and activated commercially.
Figures describe project value, contracted value and identified opportunity—not guaranteed future results. Outcomes depend on the business, conversion and implementation.
“Debbie brings strategic thinking, commercial realism and calm leadership—not fluff.”
“She taught me to focus on building myself properly so people actually want you, not the other way round.”
05 / Two ways to start
Two ways to find your Money Gap.
For an established founder
Money Gap Map
For an established founder who needs an outside commercial brain to look at the business and identify what they may be missing.
We examine where the money is, what you already have and what is getting in the way—then prioritise the opportunities worth acting on.
£495Book a Money Gap Conversation ↗The initial 20-minute conversation is free and without obligation.For a larger or more complex business
Executive Money Gap Diagnostic
For larger, more complex businesses or where several people, revenue streams, customers, offers or commercial opportunities need examining.
The scope is designed around the business and may include members of the leadership team. You leave with the priority opportunities, the commercial thinking behind them and a clear recommendation for what happens next.
Bespoke scopeDiscuss an Executive Diagnostic ↗The initial conversation is free and without obligation.06 / What happens afterwards?
The first job is simply to find the money.
Sometimes you will have everything you need to implement the Money Gap Map yourself.
Sometimes the work exposes a bigger opportunity.
Where it makes commercial sense, Debbie can remain involved through a focused strategic project or ongoing advisory support.
There is no obligation to continue.
Your next opportunity might not be somewhere out there
It may already be inside the business.
Let’s find what you’re too close to see.
Book a Money Gap Conversation ↗