Where did it come from? What did the customer ask for? We’ll look at the leads you already have, including the ones still sitting in someone’s inbox.
Sales Performance & Commercial Leadership
Your sales team is busy. So why aren’t the numbers moving?
You’ve invested in people, products and marketing. Leads are coming in, but too much business is slipping through the cracks. Before you spend more on recruitment, marketing or training, let’s find out what’s actually happening.
Take me through the last few enquiries.
Pick one you won, one you lost and one that’s gone quiet. I’ll sit down with the people who handled them and follow each one from the customer’s first question to the last conversation.
When the quote arrives, can the customer see what they’re buying, why it’s worth the price and how to say yes?
What happens after ‘leave it with me’? We’ll look at response times, handovers and the point where interested people stop buying.
Who owns the next conversation? I’ll look at roles, how the team tracks opportunities and whether everyone knows what they’re responsible for.
What do we change first?
It might be the way you quote, the handover after an enquiry or the conversation your team keeps avoiding. I’ll set out what I’ve found, what I’d change first and how we’ll tell whether it’s helping.
If you’d like help putting it into practice, I’ll work with your team on the next set of enquiries. We’ll agree who follows up, what they need from colleagues and how we’ll check which changes make a difference. If we need a specialist for a particular piece of work, we’ll agree their role and cost separately.
Does every decision about pricing, customers or growth still land with you? If you need someone at the leadership table on agreed days, you can bring me in as a Fractional Commercial Director.
Start a conversation
Where does the sale start to slip away?
Bring an example. We can start there, even if you’re not sure yet what went wrong.
Let’s look at what’s happening with sales Choose a time for a confidential conversation with me.